Located in The Rocks, Sydney, this Akubra store offers an Australian experience set within a richly layered interior retail store. The space is designed to exude the warmth and rich textures the Australian outback.

My creative solution to this restriction was to position a timber, laser cut-out of the iconic Australian Akubra hat across the window, so passers-by could get a glimpse of   metaphors of the Akubra brand as well as the Australian outback. Upon entry, the visitor is enticed by the curved timber panelling of the feature wall display and ceiling, imitating the Australian sand dunes of the Simpsons desert. The motif of the curve is used in different elements though out the store such as the point-of-sale counter and the centre floor display to create a subtle yet eye- catching movement. A layered sand concrete built in shelving unit is used to house the bags. The space sees a mixture of textures and natural colours which are utilised to create an inviting space for the customer.